We are excited to announce a major new contract to supply Europe's largest indoor arena, Manchester Arena with our brand new luxury range - Dark Skies Ice Cream.
The bespoke ice creams, including Madagascan Vanilla, Salted Caramel, Scottish Strawberry and Belgian Chocolate, are inspired by the best place to stargaze in the UK, the dark skies of Northumberland. This unique range has been created for two specific markets - performance venues including theatres, cinemas, arenas and establishments located within the national Dark Skies areas.
Attracting over one million visitors each year and with a 21,000 capacity Manchester Arena is one of the busiest venues in the world and the largest indoor arena in Europe. Since opening in 1995, the venue attracts a variety of high-profile global performers.
On receiving their first delivery, Paul Malley Head of Food & Beverage for ASM Global who manage Manchester Arena said: "We are excited to be the first outlet in the world to have partnered with Doddington Dairy to supply their new luxury range of ice creams.
They are a family business who are creating natural products here in the UK, these are qualities which our customers are looking for more and more".
Doddington Dark Skies Ice Cream remains true to its roots, in that it is a skilfully crafted collection of recipes, aimed at the true ice cream connoisseur who enjoys the finer things in life. Created in dark skies country on the Maxwell family farm in the foothills of the Cheviot Hills, the ice cream is 100% natural and made with rich milk from the family's own dairy herd, who graze under a blanket of stars which adds an extra touch of sparkle to this special product.
Responding to the opportunity, Doddington Dairy's Jackie Maxwell said:
"This is the culmination of months of planning and developing and we are thrilled that our fabulous new range of Dark Skies Ice Cream will be available at such a prestigious and large-scale venue as Manchester Arena so soon after launch".
Also commenting, renowned Astronomer, Richard Darn, who sat on the designation of the Northumberland International Dark Sky Park and who runs dark skies workshops said: "I believe anything that helps to promote astro-tourism, our dark skies and our unique setting here in Northumberland is a positive addition for the area and I certainly support the new Dark Skies Ice Cream." ice creams branding has been created by the team at a Newcastle-upon-Tyne based creative design agency, Decide, who have worked closely with Doddington Dairy to develop the Dark Skies brand for its niche markets.